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Why Social Media Works

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Doesn’t really matter the platform: MySpace, Twitter, Facebook, LinkedIn, Skype, various forums. People migrate from place to place. At one time Ryze was one of my favorites, now it is almost a virtual ghost town. You’ll find spammers, stalkers, scammers along with great friends. Old friends are reunited, business partners found, shared brainstorming (crowd sourcing). I mean, people even find their true love online. You have to use common sense and keep yourself and your computer safe from the bad guys.

So what is the pull? Why has social media increased over the past few years?

In this age of automation, “please press 1 if you speak english”, “enter your 16 digit account number”, people are hungry for what they miss, human interaction. Real people who believe that you have value, that you are special. Validation.

I believe that people go where they feel good, connected to others, where their voice matters. And when those needs are no longer being met, they’ll go elsewhere. People go where they feel important, where others care, where they can make a difference, where they feel validated.

Online or off, take a step back. How do you interact with others? Do you validate them as a human being?

Why Social Media Works


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